December 2009
5 posts
Puppy Day
from F-Yeah! Baby Animals
Designing Brand Identity: Practice
Process & Strategy
Jones Soda is a company specializing in unique and novelty flavored sodas. They wanted to leave the the brand available and personal to everyone, giving an emotional response when people interact with the soda. With a low budget, the company could not afford to spend copious amounts of money on custom bottles and graphic design. A friend of the founder...
Designing Brand Identity: Process
Research The first step in the creative design process is research. This phase requires an extraordinary amount of time and patience and an insatiable need to discover large amounts of information. In the research phase, the designer must clarify the vision, strategies, goals and values for the project. They must research the stakeholders’ needs and perceptions, as to predict what the client...
Linda's Sabbatical Projects
Our professor Linda Powell spoke with us about her sabbatical at Herman Miller two years ago. She was a full-time employee in their design department and had the opportunity to work on several projects, which she shared with us in class. Holiday Card Linda’s first assignment was to design a card without any sort of religious affiliation. She needed to incorporate a universal element for...
Social Networking Etiquette
Young people today are more than willing to post everything about their private lives on popular social networking sites. Anything you put on the internet can be used against you. Think if the president of a company, the major, or the CEO of a design company looks at your social networking site and sees inappropriate material. It could lead to a very swift...